Open Grid - Leti Milesi

— META QUEST 2

Open Grid by Horizon Worlds

— ROLE

Strategist

— DATE

Sept 2021 –

April 2022

Ask: Introduce Meta Quest 2 to 18-24 year-olds (Gen Z).

Concept: Open Grid, a community built inside Horizon Worlds to eliminate the barriers of connectivity and foster a like-minded community where Gen Z can explore, connect, and create in ways they never knew possible.

CHALLENGE

Gen-Z is exhausted by the current tech-heavy culture.

The last thing they need is another device they

supposedly can’t or shouldn’t live without.

APPROACH

Disconnect from the conversation about
technology, and create an experience enabled by
Meta Quest 2 that will provide a lasting impact on our target’s lives.

RESEARCH FINDINGS

What matters most to our
target:
-Real-life connections
-Meaningful experiences
-Making an impact
-Expanding their network

INSIGHT

“Staying true to myself and to what I believe in liberates me. It allows
me to have an impact.”
There is no place in the Metaverse at this time that offers an immersive experience that allows you to explore passions, build friendships, and share them with others. Therefore, Meta’s reach is currently limited to traditional gamers and early adopters.

Research has shown that web-3 designers are already building new worlds inside the Metaverse and expanding quickly with new ideas and opportunities.

So we asked, “What if we could offer a place that could be everything they care about inside a world already owned by Meta Quest?”And of course, as the leader in this space, it’s clear who needs to be first.

A world built inside Horizon Worlds that centers the Gen-Z experience. Horizon Worlds was designed so that users can “connect with people all over the world and test their skills and imagination” in the Metaverse. Open Grid intends to do just that: eliminate the barriers of connectivity and foster a like-minded community where Gen-Z can explore, connect, and create in ways they never knew possible.