— INDEED
The Simplest Way to Start
— ROLE
Videographer
Video Editor
Figma
— DATE
Sept 2022 – April 2023
— AWARD
District 4 First Place Winner
Ask: Young adult job seekers (18-24 yrs) to consider Indeed as their first step when they begin their next job search.
Concept: The Simplest Way to Start is a shortcut to finding a job that speaks to Gen Z now, because every day brings a new opportunity.
It's time to cut that task list to one: Simply Start!
Phase #1
Chrome Web Extension!
For Gen Z, reading a job description can be very overwhelming. This Chrome extension will turn “corporate” pages of text into Gen Z slang.
Phase #2
Voice Commands and Indeed Coffee Pop-Ups!
Gen Z enjoys having the power to find the information they crave when and where they want. That’s why the voice command helps the job-seeking process for Gen Z. Their fate lies at their next question to Siri, Amazon’s Alexa, and Google Assistant.
To bring the simplicity of Indeed to life, we created coffee bar pop-ups around the popular cities Gen Z is most notably moving to, in partnership with Chamberlain Coffee by Emma Chamberlain, a successful influencer who made it to the top by simply starting.
Come on in, tell us what you like, and sip your future.
Phase #3
Social Media!
Social media is a virtual party for Gen Z, making it the perfect spot for “Simplest Way to Start” to approach and circulate content.
